Book Image

Salesforce CRM - The Definitive Admin Handbook

By : Paul Goodey GP, Paul Goodey
Book Image

Salesforce CRM - The Definitive Admin Handbook

By: Paul Goodey GP, Paul Goodey

Overview of this book

Table of Contents (18 chapters)
Salesforce CRM – The Definitive Admin Handbook Third Edition
Credits
About the Author
Acknowledgments
About the Reviewers
www.PacktPub.com
Preface
Index

A functional overview of Salesforce CRM


The Salesforce CRM functions are related to each other and, as mentioned previously, have crossover areas that can be represented as shown in the following diagram:

Marketing administration

Marketing administration is available in Salesforce CRM under the application suite known as the Marketing Cloud.

The core functionality enables organizations to manage marketing campaigns from initiation to lead development in conjunction with the sales team. The features in the marketing suite can help measure the effectiveness of each campaign by analyzing the leads and opportunities generated as a result of specific marketing activities.

Salesforce automation

Salesforce automation is the core feature set within Salesforce CRM and is used to manage the sales process and activities. It enables salespeople to automate manual and repetitive tasks and provides them with information related to existing and prospective customers. In Salesforce CRM, Salesforce automation...