Book Image

Salesforce CRM - The Definitive Admin Handbook

By : Paul Goodey GP, Paul Goodey
Book Image

Salesforce CRM - The Definitive Admin Handbook

By: Paul Goodey GP, Paul Goodey

Overview of this book

Table of Contents (18 chapters)
Salesforce CRM – The Definitive Admin Handbook Third Edition
Credits
About the Author
Acknowledgments
About the Reviewers
www.PacktPub.com
Preface
Index

Salesforce automation


Salesforce automation allows the management and control of the phases required for the sales process within a Customer Relationship Management (CRM) system. Enabling and automating these phases within CRM systems helps improve quality and also minimizes the time that sales representatives spend on each phase.

Salesforce automation in Salesforce.com is performed within the Sales App, which can be accessed from the App Menu in the top-right corner of the Salesforce CRM screen.

At the core of the Sales App in Salesforce CRM are the account, contact, and opportunity management functions that track and record each stage in the sales process for new and existing customers.

Accounts can be sorted by standard views or customized views, and users can add new accounts and edit existing accounts. Associated contacts and activities are also listed in the same page of the account where users can manipulate other operations, such as viewing, adding, and editing, as required. Account...