Book Image

Lean Mobile App Development

By : Mike van Drongelen, Aravind Krishnaswamy
Book Image

Lean Mobile App Development

By: Mike van Drongelen, Aravind Krishnaswamy

Overview of this book

Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.
Table of Contents (22 chapters)

What is user onboarding all about?

Onboarding begins where a potential user, who has just downloaded your app, starts your app for the first time. You will have to convince that user and make sure that he instantly will notice the app's benefits. You want to convert your potential user into an engaged and active user, and this process starts with the first view that your app displays. To accomplish this, the first impression of your app should be interesting from a visual perspective and it should explain why the user should use this app. One of the ways of doing this is to create an introduction view with one or multiple slides. Remember that on a mobile device there is limited space, so you need to keep it short and simple. It should clearly explain the why and the what of the app. How things exactly work is something for later.

Show your users the benefits (the why) of...