Book Image

Lean Mobile App Development

By : Mike van Drongelen, Aravind Krishnaswamy
Book Image

Lean Mobile App Development

By: Mike van Drongelen, Aravind Krishnaswamy

Overview of this book

Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.
Table of Contents (22 chapters)

Show us what you have got

An alternative approach is instantly showing the content of the app (if the nature of the app allows you to do so) and only asking for a social sign-up when needed.

This way no or little introduction is needed. Just as is the case with many e-commerce solutions (think of web shops), signing up is requested only when it matters. In the case of a web shop, this is required for check out. For a mobile app, it may be applicable, for example, when the user no longer just consumes but also wants to contribute to a stream. You can think of a news app that allows users to comment about the messages that appear:

This lowers the barrier even more; however, the downside can be that a large number of users will never sign-up and for that reason will be less valuable to you. For example, anonymous users are not likely to share a lot on social media from your app...