Book Image

Lean Mobile App Development

By : Mike van Drongelen, Aravind Krishnaswamy
Book Image

Lean Mobile App Development

By: Mike van Drongelen, Aravind Krishnaswamy

Overview of this book

Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.
Table of Contents (22 chapters)

Summary

In this chapter, we have seen that there are various ways for onboarding a user and to encourage a user to sign-up. We have seen that is important to keep the barrier as low as possible, and that you need to make it very clear from the beginning what the benefits of your app are and why the user wants to use it. Alternatively, just to quote Simon Sinek, "Start with why".

We have seen that the implementation for social sign-up using the Firebase or the Fabric SDK is fairly easy to implement and we have learned how we can offer multiple options to our users, including the option to initially skip registration. Although it lowers the barrier, the latter is not necessarily a good thing. An anonymous user has less value than a known one. Also, a known user is easier to convert into a paying one (customer). You need to find out what works best for your app. Maybe you...