Doing things that do not scale is about prioritizing learning and speed to market by shortening the build-measure-learn cycle.
Most of the time, doing things that do not scale is the only way to get things done. During the experimentation phase, the work involved may put you in unfamiliar territory and it may seem, superficially, to go against industry best practices. However, these early efforts quite often spell the difference between success and failure.
When you are fanatically committed to growing, you can collect data on your market, quickly pivot, and deliver an MVP that will help you learn, iterate, and improve over time.
In the next chapter, we'll take a look at how we can learn even more about our MVP via Play Store and App Store hacks.