In order to continually learn from your MVP, you must be continually running tests, collecting data, and evolving your app. However, one barrier to validated learning comes in the form of the App Stores themselves.
As we will see next, the two platforms have different limitations and requirements that impact every aspect and stage of an app's release. Store listing requirements, app approval delays, analytics, and beta deployment options, for instance, all differ between the two platforms.
However, there are ways to workaround these challenges. In this chapter, we will explore the following:
- What split testing is and why it is a crucial tool for every app developer
- How to run split tests in both store listings and in apps
- How to overcome limitations and obstacles that are inevitable when performing real-world split testing
- Essential split testing...