Book Image

Lean Mobile App Development

By : Mike van Drongelen, Aravind Krishnaswamy
Book Image

Lean Mobile App Development

By: Mike van Drongelen, Aravind Krishnaswamy

Overview of this book

Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.
Table of Contents (22 chapters)

How do users find apps in the first place?

Knowing where users come from and how they discover your apps can be very useful, both for testing and for your business. Not only can you learn about how various traffic sources compare in terms of quantity and quality, you can also perform tests outside the App Store, which can then offer more information about your customers.

Before examining the experiments themselves, it pays to briefly examine the major discovery portals and traffic sources:

  • App Store search: As mentioned previously, think with Google research discovered that at least 40% of users find new apps by searching within the App store itself, making it one of your most important traffic sources. For this reason, App Store indexing and optimization should be top priorities.
  • Traditional search: The same study also reported that 27% of users discovered apps through search...