Book Image

Lean Mobile App Development

By : Mike van Drongelen, Aravind Krishnaswamy
Book Image

Lean Mobile App Development

By: Mike van Drongelen, Aravind Krishnaswamy

Overview of this book

Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.
Table of Contents (22 chapters)

Summary

In this chapter, you learned what the definition of traction is and why it is important. We have seen that engagement and retention are important elements too. We have seen that there are different types of notifications and what the benefits are of each type. You can remind your user about specific events in your app. This will increase the retention rate. Notifications can also help you to improve the awareness for your app, for example, by asking for a user rating for your app. Finally, we have seen what notification services exist to deliver push notifications and what it takes to actually implement a push notification mechanism for your Android and iOS apps.

In the next chapter, we will investigate scalability. In the beginning, you often do things that do not scale, but once you have established sufficient amount of traction, it is time to think about a scalability...