From the humdrum of the mid-2000s web apps, Apple radically changed the mobile world with the iPhone, offering well-designed apps of their own and curating apps that were accepted into the App Store. Thanks to Apple's higher standards for design, consumers began expecting intuitive, well-designed apps. That influence has been far reaching, prompting Google to push their boundaries and develop material design, a design language that has become the distinctive hallmark of Android apps.
Compared to the web world where some popular apps could get away with mediocre design, mobile apps face a higher design bar.
A Lean developer is trying to validate an initial concept with a simple experiment. However, the underlying value of the app can be clouded by poor design and experience, resulting in false negatives.
On the other hand, fear of false negatives can lead...