Book Image

Lean Mobile App Development

By : Mike van Drongelen, Aravind Krishnaswamy
Book Image

Lean Mobile App Development

By: Mike van Drongelen, Aravind Krishnaswamy

Overview of this book

Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.
Table of Contents (22 chapters)

Who is your audience?

Your target audience may prefer one platform over the other or they may be spread evenly across both. Knowing as much as possible about your audience will help you determine many things about your app, including whether to go native or hybrid. When performing research, look beyond pre-existing concepts and stereotypes.

For instance, most of us are probably already aware of the superficial differences between iOS users and Android users. That is, iOS users are more affluent, better educated, and younger, while Android users are the opposite.

A number of studies also suggest that, despite Android's market penetration, iOS users are more willing to dish out money for apps. Apple reported that $20 billion was paid out to developers in 2016 (refer to https://www.apple.com/newsroom/2017/01/app-store-shatters-records-on-new-years-day.html), and App Annie reported...