Organizations across the world are rapidly digitizing their businesses today as they face intense pressure to transform their businesses to stay competitive. The marketing function is dominated by the influence of social media technologies.
Digitizing or transforming toward digital indicates that organizations will do the following things:
Leverage analytics at both the predictive and reactive stages to understand their customers' buying behavioral patterns
Go mobile in the smartphone dominated marketplace
Engage with their customers through social media
Leverage the use of connected devices