Book Image

Testing Practitioner Handbook

By : Renu Rajani
Book Image

Testing Practitioner Handbook

By: Renu Rajani

Overview of this book

The book is based on the author`s experience in leading and transforming large test engagements and architecting solutions for customer testing requirements/bids/problem areas. It targets the testing practitioner population and provides them with a single go-to place to find perspectives, practices, trends, tools, and solutions to test applications as they face the evolving digital world. This book is divided into five parts where each part explores different aspects of testing in the real world. The first module explains the various testing engagement models. You will then learn how to efficiently test code in different life cycles. The book discusses the different aspects of Quality Analysis consideration while testing social media, mobile, analytics, and the Cloud. In the last module, you will learn about futuristic technologies to test software. By the end of the book, you will understand the latest business and IT trends in digital transformation and learn the best practices to adopt for business assurance.
Table of Contents (56 chapters)
Testing Practitioner Handbook
Credits
About the Author
Acknowledgement
About the Reviewer
www.PacktPub.com
Customer Feedback
Preface
Index

Chapter 27. Quality Assurance for Digital Marketing Initiatives

Organizations across the world are rapidly digitizing their businesses today as they face intense pressure to transform their businesses to stay competitive. The marketing function is dominated by the influence of social media technologies.

Digitizing or transforming toward digital indicates that organizations will do the following things:

  • Leverage analytics at both the predictive and reactive stages to understand their customers' buying behavioral patterns

  • Go mobile in the smartphone dominated marketplace

  • Engage with their customers through social media

  • Leverage the use of connected devices