The digital paradigm comprises of areas such as digital marketing, digital customer management, and business process management. However, digital media is so pervasive that customers want to access information at their fingertips, on the go. Customers have brand preferences and like to receive personalized communication about shopping events and brand offers tailored to our needs. This is precisely why organizations need to understand how their customers behave on social media, and it is one of the reasons for digital marketing to take predominance in the industry over other digitization initiatives that organizations adopt today.
Three features are require to characterized the digital transformation:
Digital marketing is the practice of promoting products and services using digital platforms and distribution channels. In order to assure the organizations of the fact that the objectives behind the IT implementation of digital marketing have been successful, it...