Book Image

Testing Practitioner Handbook

By : Renu Rajani
Book Image

Testing Practitioner Handbook

By: Renu Rajani

Overview of this book

The book is based on the author`s experience in leading and transforming large test engagements and architecting solutions for customer testing requirements/bids/problem areas. It targets the testing practitioner population and provides them with a single go-to place to find perspectives, practices, trends, tools, and solutions to test applications as they face the evolving digital world. This book is divided into five parts where each part explores different aspects of testing in the real world. The first module explains the various testing engagement models. You will then learn how to efficiently test code in different life cycles. The book discusses the different aspects of Quality Analysis consideration while testing social media, mobile, analytics, and the Cloud. In the last module, you will learn about futuristic technologies to test software. By the end of the book, you will understand the latest business and IT trends in digital transformation and learn the best practices to adopt for business assurance.
Table of Contents (56 chapters)
Testing Practitioner Handbook
Credits
About the Author
Acknowledgement
About the Reviewer
www.PacktPub.com
Customer Feedback
Preface
Index

QA of digital marketing applications – key validations


QA of digital marketing applications should include validation of content quality, message quality, and social media:

We will see all the preceding things in more detail in the following list:

  • Content quality validation: This involves the testing of the content displayed to prospective consumers for characteristics such as usability, high availability, compliance to standards, and compelling graphics. The content needs to be tested for accessibility of the links/hyperlinks that need to direct to the appropriate web page. Countries such as the USA and Europe have mandated accessibility according to the WCAG guidelines.

  • Message quality validation: This ensures that the messages displayed on the website are tested for uniformity, multi-browser and mutli-channel compatibility, and visual and voice compatibility.

  • Social media integration and interface validation: This involves the testing of content for integration and interface with various...