Book Image

Testing Practitioner Handbook

By : Renu Rajani
Book Image

Testing Practitioner Handbook

By: Renu Rajani

Overview of this book

The book is based on the author`s experience in leading and transforming large test engagements and architecting solutions for customer testing requirements/bids/problem areas. It targets the testing practitioner population and provides them with a single go-to place to find perspectives, practices, trends, tools, and solutions to test applications as they face the evolving digital world. This book is divided into five parts where each part explores different aspects of testing in the real world. The first module explains the various testing engagement models. You will then learn how to efficiently test code in different life cycles. The book discusses the different aspects of Quality Analysis consideration while testing social media, mobile, analytics, and the Cloud. In the last module, you will learn about futuristic technologies to test software. By the end of the book, you will understand the latest business and IT trends in digital transformation and learn the best practices to adopt for business assurance.
Table of Contents (56 chapters)
Testing Practitioner Handbook
Credits
About the Author
Acknowledgement
About the Reviewer
www.PacktPub.com
Customer Feedback
Preface
Index

Current challenges in the consumer products and retail sector


Today's consumer products and retail companies are operating in a very challenging economic environment with traditional retail shops taking a backseat and a growing population of tech-savvy consumers imbibing online shopping experience. A multitude of players in each of the categories of consumer products also throws up another challenge of a weak consumer confidence in these consumer product companies. Owing to this, each of these companies catering to a specific category of consumer products competes with one another to deliver a best-in-class experience for the consumers.

To add to the previous challenges, consumer products and retail companies have to deal with consolidation, discounting, and new channels, especially based on digital technologies. The changing customer needs and loyalty, the pressure of sustaining in these challenging environments, and the introduction of digital technologies has taken the rivalry to a different...