A marketing campaign represents an organization's marketing plans, activities, and lists over a period of time. Campaigns allows an organization to track activities to plan a campaign, activities during a campaign such as e-mails, phone calls, tasks, and any responses to the campaign.
One of the ultimate goals for a campaign is to help generate more revenue for a business. In order for an organization to track those returns on investment, Microsoft Dynamics CRM has a way to track financials on a campaign.
With marketing lists created, Race2Win Insurance Company is ready to initiate a campaign for the fiscal year. Race2Win has introduced a new line of insurance products and would like to market them to their contacts in Canada.
Race2Win's marketing team starts by creating a campaign and associating a marketing list to it. The marketing list contains all of Race2Win's contacts that reside in Canada. They start the process by creating planning...