The main advantage of having a web application is being able to provide business services directly to the customer without physically going and shopping at the vendor's location. Nowadays, e-commerce has evolved to the extent that everything is done online just with a couple of clicks. As online activities count a lot for business, the presentation of a web layer is increasingly important to drive traffic to the website. User traffic will increase based on the look and feel of the web page. A user will prefer to visit a web page that is visually appealing.
One of the reasons for Facebook's success is its simple layout, with a uniform look and feel throughout the website. Skins and themes are vital for any web application to become a success.
In this chapter, we will learn:
Skinning essentials
Using the skin editor
Skinning a web application