Book Image

Getting Started with Flurry Analytics

By : Bhanu Birani
Book Image

Getting Started with Flurry Analytics

By: Bhanu Birani

Overview of this book

Analytics help you to understand the way your users are interacting with your mobile application. Flurry provides you with a strong analytics tool to keep track of your application and to analyze your application data without much hassle. It provides an SDK for almost all platforms to gather data from all platforms of mobile and web applications. The enormous amount of data Flurry handles directly translates into unique, powerful insights into your applications.Getting Started with Flurry Analytics is a practical, hands-on guide to instantly getting started with Flurry analytics using step-by-step exercises. You will take advantage of the real power of Flurry analytics and provides you with an example-based learning approach to help you master it quickly and efficiently.This book starts by discussing how to set up and integrate Flurry analytics and ends by making you aware of how to track your application using Parse. You will also learn about tracking your application data using Flurry analytics to strengthen your strategies and to improve the application monetization process. You will also learn about configuration and implementation of Flurry analytics and how to make the application track all the necessary details to empower management decisions.
Table of Contents (12 chapters)

About Analytics


While developing mobile applications, most people start with strong strategies, great design, and solid development for their application. Above all of these, analytics serves as a measure to gauge the value of all the efforts you have put into the application's development. We all know that this is the generation of smartphones; they are going to penetrate all aspects of our lives and will have a significant impact on our day-to-day lives. This provides developers, management, and other partners an opportunity to measure user impact and behavior using application analytics. As compared to all other industries, the mobile application industry is young. Flurry provides good analytics data to help you understand the industry better.

Using analytics will help you in the following ways:

  • Start using application analytics long before pushing the application to store

  • Make a difference in how you and your users are using the application

  • Use market analysis to avoid the mistakes already committed by your competitors

  • Analytics data lasts longer than your mobile app; it helps you to understand the market structure and plan strategies accordingly