You can get detailed knowledge of customers' behavior very quickly and with little effort using Flurry's Analytics service. Here are a few advantages of using Analytics:
Keeps track of your app customers and provides their satisfaction with mobile analytics.
Provides metrics to crunch data for a business development model.
Flurry has been a mobile analytics company for over four years. It offers free services with no data limitations and it owns the mobile data it processes.
Keeps your fingers on the pulse of your business with Flurry mobile Analytics.
Helps you to know your customers better.
Helps you in customer acquisition management, ad attribution management, and targeting in nature and retargeting campaigns.
Organizations usually apply analytics to business data to develop better insight into business goals and targets. Specifically, areas covered in analytics include enterprise decision and strategy management, retail management and store analytics, web analytics, application promotion marketing, and sales analytics. All the analytics require extensive computation, powerful algorithms, and software used for analytics, which are the most common methods in today's computer science, statistics, and mathematics.
Flurry provides you with social analytics that is very useful in current market. High engagement in social media has raised the requirements for social media marketing in organizations. Social media marketing has now become the key component for marketing. Analytics helps to determine the best social place to publicize the application and the location from where the application targets a large number of customers.
There is a list of social media giants in the market on which you should start a campaign to achieve significant results. A few of the supported platforms are Facebook, Instagram, Twitter, LinkedIn, Google +, Pinterest, and so on.
Flurry also provides you with monetary value conversions, which helps you to know which social site is more productive and which is less productive. These results will help you to customize your strategies accordingly and further strengthen your marketing in the required social media. Along with these updates, you can also focus on your weaknesses to overcome them and prove your business logic to strengthen the weak parts.
It's sometimes important to know how many new visitors your application has to track its growth rate. It's even more helpful when we know the growth rate of the application for the time period chosen by us. Let's say that the result is 100; this means that 100 unique users visit your application everyday. This number is directly associated with your rank in search engines.
Determining user behavior is one of the most important analytics as users are the ones for whom the application is developed. Flurry Analytics provides you with a better way to understand users' behavior while they using the application, which helps you to identify which sections or screens of your application are frequently accessed by the users. This reflects user engagement level and the flow they are traversing. You will also get data that tells you the type of device that your users are using the application on, along with the time they spend using your application. This information is useful to improve marketing plans.
We are now in the era of online media advertising, which can add success to your journey. The difficult part of the application process is reaching its customers. Many applications use ads as their main monetary source. Marketing helps you to reach and scale your user base. You will definitely capture a larger market than applications that are not marketed at all.
Ads performance is also dependent on an effective marketing campaign. Flurry provides you various advertising channels to track your ads performance. Advertising analytics help you to track all your possible advertising channels such as social ads, e-mails, and banner ads.
This feature of Flurry also helps you to track the AdWords campaign,by which a user can get a track of all the ads and the number of clicks on the ads, how many times the ads is been clicked by user and know which words or terms have better impact on users and which one is non-productive. In the AdWords marketing strategy, you can provide auto tagging to your advertising campaign, which helps you to analyze the impact of words and placement of ads on your landing page.
Flurry report data provides you with a better way of relaunching your marketing campaign with rich insight into your customers. You can pinpoint prospects with the major features and points of your products, thus allowing an effective target for your ads with proper synchronization of interests.
Flurry provides you with effective content sources to analyze the screen or section of the application that gets high-user traffic. This information can be used to determine which content is most valuable to users and to develop similar content to make the application preferable to the visitors' needs.
Flurry is useful in finding out information about the various sources of incoming traffic to your application to help determine your marketing strategy. You can also find popular links and keywords that are used by visitors while searching for specific products in search engines. This can be useful for maximizing the results of your e-mail marketing campaign for the success of your promotional efforts. Besides, this method of tracking users' activities on the application can be immensely useful to help you cater to the specific needs and requirements of your customers.
Using Analytics will help users to trace their activities and follow up, with their interests and visited channels on the application.
Tracking activity: Where do your visitors come from? This covers all the user activity, which includes the place from where your visitors are coming frequently along with their ways they are interacting with your application. It can be from social media, such as Twitter and LinkedIn, or through websites or blogs.
Track response: Are you pushing a message based on user interest and the number of visits you are getting from your message? Are your messages interesting enough and getting user attention? After launching a message on your application, how long is it staying on the application? Is your message informative enough? Count the number of times a user comes back to your application. Count the number of the people who get into your sales funnel. Are such people buying your services and have you got the sales? This includes the tracking of the user's response on your ads, and your application. This also includes the response from the user about your messages that you are pushing in your application. This section tracks the way user interacts with your messages.
Gather your users' demographics: You can get the age, gender, and location of your users.
Tracking user location when they interacted with the application: It should be as precise as possible, such as time when they interacted with your application, which day of the week they interacted, the day of the month they interacted, most visited user location while interaction, and the type of device used for interaction.
Tracking marketing campaign progress using split testing: You can track which marketing campaign provides the best results and which campaign provides the most conversions and sales.
Pointing out ineffective campaigns: Either update and improve the campaign or remove it.