Book Image

Getting Started with Flurry Analytics

By : Bhanu Birani
Book Image

Getting Started with Flurry Analytics

By: Bhanu Birani

Overview of this book

Analytics help you to understand the way your users are interacting with your mobile application. Flurry provides you with a strong analytics tool to keep track of your application and to analyze your application data without much hassle. It provides an SDK for almost all platforms to gather data from all platforms of mobile and web applications. The enormous amount of data Flurry handles directly translates into unique, powerful insights into your applications.Getting Started with Flurry Analytics is a practical, hands-on guide to instantly getting started with Flurry analytics using step-by-step exercises. You will take advantage of the real power of Flurry analytics and provides you with an example-based learning approach to help you master it quickly and efficiently.This book starts by discussing how to set up and integrate Flurry analytics and ends by making you aware of how to track your application using Parse. You will also learn about tracking your application data using Flurry analytics to strengthen your strategies and to improve the application monetization process. You will also learn about configuration and implementation of Flurry analytics and how to make the application track all the necessary details to empower management decisions.
Table of Contents (12 chapters)

Funnel analysis


You can select a sequence of events from your application to form a funnel. This will define how users use your application, let you define the path to be tracked, and when users can traverse that path in your application. Now Flurry will display the statistics specific to that sequence. For example, you can create a series of events where a user signs in to your application, selects a particular product, views its features, adds it to the cart, and confirms the order. In this way, you can understand the percentage of consumers who move from one step to the next. You can then find out where event transition improvement is needed or applaud the winning transition.

Note

It takes one day to propagate all your data to Flurry.

To create a funnel, go to the left-hand side bar, click on Funnels in the Events drop-down, and select Add new funnels. As shown in the following screenshot, you can continue here with the name and description of your funnel:

You will see the interface shown...