Book Image

Getting Started with Flurry Analytics

By : Bhanu Birani
Book Image

Getting Started with Flurry Analytics

By: Bhanu Birani

Overview of this book

Analytics help you to understand the way your users are interacting with your mobile application. Flurry provides you with a strong analytics tool to keep track of your application and to analyze your application data without much hassle. It provides an SDK for almost all platforms to gather data from all platforms of mobile and web applications. The enormous amount of data Flurry handles directly translates into unique, powerful insights into your applications.Getting Started with Flurry Analytics is a practical, hands-on guide to instantly getting started with Flurry analytics using step-by-step exercises. You will take advantage of the real power of Flurry analytics and provides you with an example-based learning approach to help you master it quickly and efficiently.This book starts by discussing how to set up and integrate Flurry analytics and ends by making you aware of how to track your application using Parse. You will also learn about tracking your application data using Flurry analytics to strengthen your strategies and to improve the application monetization process. You will also learn about configuration and implementation of Flurry analytics and how to make the application track all the necessary details to empower management decisions.
Table of Contents (12 chapters)

Big Data benefits


Using Flurry gives you the greatest of all the benefits, in the form of Big Data analysis reports. As we all know, Flurry reaches one billion devices per month, and as a result, they are sourced with 3 terabytes of data per day approximately. Similarly, the developers are able to gather information from 3.5 billion sessions per day and are working with 115,000 companies.

So, what does this mean for us? It gives us insights from huge amounts of data, which helps us in the following ways:

  • It helps you to set a benchmark from the real world

  • You can classify your application into certain categories

  • It gives you a demographic estimation of the age and gender of your application users

  • Knowing Consumer expectation and point of interest in your application