Book Image

Getting Started with Flurry Analytics

By : Bhanu Birani
Book Image

Getting Started with Flurry Analytics

By: Bhanu Birani

Overview of this book

Analytics help you to understand the way your users are interacting with your mobile application. Flurry provides you with a strong analytics tool to keep track of your application and to analyze your application data without much hassle. It provides an SDK for almost all platforms to gather data from all platforms of mobile and web applications. The enormous amount of data Flurry handles directly translates into unique, powerful insights into your applications.Getting Started with Flurry Analytics is a practical, hands-on guide to instantly getting started with Flurry analytics using step-by-step exercises. You will take advantage of the real power of Flurry analytics and provides you with an example-based learning approach to help you master it quickly and efficiently.This book starts by discussing how to set up and integrate Flurry analytics and ends by making you aware of how to track your application using Parse. You will also learn about tracking your application data using Flurry analytics to strengthen your strategies and to improve the application monetization process. You will also learn about configuration and implementation of Flurry analytics and how to make the application track all the necessary details to empower management decisions.
Table of Contents (12 chapters)

Measuring user quality


User Acquisition Analytics in Flurry gives you the ability to analyze the quality of users with respect to your business parameters.

There are various reasons for using Flurry to measure user quality, which areas follows:

  • To know which age group is using your application more. We can identify the group that is most engaged with our application. This group is a high-quality group for our application business.

  • To know which user age group is contributing more in revenue generation. We can focus on such a user group and monetize them.

  • To determine which user age group will be the target for advertisements. Using this, the management can focus on these user groups to maximize the advertisement hit count and interaction with our application.

  • To know which of your applications is most used by quality users. We can understand the current hits in the market from our portfolio, and start focusing on that application, giving it a higher priority than others.

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