Book Image

Getting Started with Flurry Analytics

By : Bhanu Birani
Book Image

Getting Started with Flurry Analytics

By: Bhanu Birani

Overview of this book

Analytics help you to understand the way your users are interacting with your mobile application. Flurry provides you with a strong analytics tool to keep track of your application and to analyze your application data without much hassle. It provides an SDK for almost all platforms to gather data from all platforms of mobile and web applications. The enormous amount of data Flurry handles directly translates into unique, powerful insights into your applications.Getting Started with Flurry Analytics is a practical, hands-on guide to instantly getting started with Flurry analytics using step-by-step exercises. You will take advantage of the real power of Flurry analytics and provides you with an example-based learning approach to help you master it quickly and efficiently.This book starts by discussing how to set up and integrate Flurry analytics and ends by making you aware of how to track your application using Parse. You will also learn about tracking your application data using Flurry analytics to strengthen your strategies and to improve the application monetization process. You will also learn about configuration and implementation of Flurry analytics and how to make the application track all the necessary details to empower management decisions.
Table of Contents (12 chapters)

User acquisition


The strength of your user base is a prominent figure for any business. A user base basically comprises of customers or clients who fuel the business. If you get useful data to acquire quality users/clients/customers, what can be better than that? You can use data from Flurry to maintain user acquisition in following possible ways:

  • To determine the channel/advertising source that is providing you with quality users

  • To determine what your return of investment from a particular channel is

  • To optimize future advertisement campaigns as per your requirements

  • To target a portion of quality users determined in the next release

  • To set up a location-specific campaign to get maximum user acquisition

  • To extract the channel that can provide you maximum user coverage

  • To determine and implement the latest trends in your application domain