Book Image

Microsoft Dynamics CRM 2016 Customization - Second Edition

By : Nicolae Tarla
Book Image

Microsoft Dynamics CRM 2016 Customization - Second Edition

By: Nicolae Tarla

Overview of this book

Microsoft Dynamics CRM is a Microsoft solution to satisfy the various needs of customer relationship management and is already equipped to be flexible to meet the needs of businesses. With Microsoft Dynamics CRM 2016, many new features were added for social, marketing, sales, and integration with other tools. These features add many dimensions to customization. This book will not only showcase how CRM can be customized, but will also be your guide on how the latest advancements in Dynamics CRM 2016 can be used to benefit your business. You will learn how to enhance the functionality of Microsoft Dynamics CRM 2016 and use it to serve different businesses of various scales. You will see how to get ready to customize CRM and then quickly move on to grasp the CRM app structure, which will help you customize Dynamics CRM better. You will find out how to customize CRM for sales, service, marketing, and social. We’ll also show you how CRM 2016 can be seamlessly embedded into various productivity tools, and how to customize CRM for machine learning and contextual guidance. Finally, we’ll also cover the latest advancements in CRM’s mobile capabilities and its complete offline support so you can better customize it.
Table of Contents (13 chapters)
Microsoft Dynamics CRM 2016 Customization Second Edition
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface
Index

Entity Relationships


Entity relationships are the representation of relations between various Dynamics CRM entities. The customization tools included with Dynamics CRM make it easy for system customizers to create new entities, modify existing entities, and create the relationships between them.

The entity relationships define associations from one entity to other entities or to itself. A new relationship is represented as a new table relationship in the database.

The simplest example of an entity relationship is the creation of a lookup to an entity. This creates a one-to-many relationship between the two entities. This allows you to associate multiple child records to a parent record.

Within Dynamics CRM, there are three types of relationships. They are as follows:

  • One-to-Many

  • Many-to-One

  • Many-to-Many

One-to-Many (1:N) and Many-to-One (N:1) Relationships

This kind of relationship defines an entity record that can be associated to many records of a different entity. The difference between 1:N and...