Microsoft Social Listening is one of the more recent additions to the Dynamics CRM suite of tools, and is available to monitor and interact with various social media channels. This is a service that can bring your organization to the forefront by allowing a system user to track campaigns, track brand and product impact, and interact in real time with customers, thus putting your business in front of customers as a leader across the social web.
Social Listening can integrate with all three default application modules, as well into custom-created components.
For marketing professionals, this service can analyze and present customer perception of campaigns in real time. It also allows marketers to interact directly with potential or existing customers on media channels such as Twitter and Facebook. It also allows the marketing team to report in real time on brand and product sentiment. This allows for campaign adjustments to be made to the correct specific...