Another product in the Dynamics family, Microsoft Dynamics Marketing is a dedicated marketing solution for planning and execution of marketing operations, as well as analytics of marketing performance.
This is a separate product on its own, but can be easily integrated to live side-by-side with Microsoft Dynamics CRM. This integration brings the ability to share resources, capture and surface marketing campaign results, as well as enhance the analytics data surfaced through the Microsoft Dynamics CRM platform.
With an enhanced graphical designer interface for workflows, this tool makes the process of designing and monitoring campaigns much easier. Sales pipeline analytics, along with lead management and scoring, are getting a major boost by integrating this solution with Microsoft Dynamics CRM rather than using the simplistic marketing functionality already built on the platform. For extended marketing needs, this product offers enhanced functionality...