A typical sales process consists of the following stages:
- Lead generation: This involves generating potential customers who may be interested in the products that the organization has to offer. Leads may be generated via different means. They could either be generated by the CRM marketing process or by interaction activities such as phone calls, emails, appointments, and so on.
- Qualify leads: After the leads are captured, each lead needs to be evaluated to understand their requirements in detail and the related products/services that the organization has to offer. Based upon the interaction with the lead, the lead may be converted into a viable opportunity.
- Demonstrate value: After an opportunity is identified, the next step is to identify the resources and the personnel that will pursue the lead prospect. They will try to capture different information, such as prime customer contact details, requirements, and the list of competitors. They may also do a SWOT...