Book Image

Lean Mobile App Development

By : Mike van Drongelen, Aravind Krishnaswamy
Book Image

Lean Mobile App Development

By: Mike van Drongelen, Aravind Krishnaswamy

Overview of this book

Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.
Table of Contents (22 chapters)

Pirate metrics (AARRR)

We can make improvements only if we have insight into the optimization process. If we want to learn from the process, we need to measure it. The conversion is something that we are going to measure in another chapter. There we will take a closer look at actionable metrics that we can apply to mobile app development.

These so-called pirate metrics (AARRR, apparently that is what pirates say) perfectly describe why the onboarding flow is so important and what each phase represents in the conversion funnel. In short it goes like this:

  • A for Acquisition or Awareness, so they find your app in the store and download it.
  • A for Activation, when users sign-up.
  • R for Retention, meaning that a user is using the app on a regular basis. How many of the users that have downloaded the app are still doing so 1 week, 1 month, or 1 year later?
  • R for Revenue, as people make...