How do the stories create a map? You simply need to arrange the cards. As we have seen in the previous chapter, by nature, people understand that a card above another card means a higher priority. Where the left-to-right writing pattern is dominant (most of the world, excluding Arabic and Hebrew and a few other written languages) if you put a card to the right of another card, people will understand that the story is told after the previous one in the flow. To reinforce this, some people add an arrow pointing to the left, but that's unnecessary. The user story represented by the card on the right of the first card is told after the first card, and so forth, while the rightmost story is told as the last. If possible, try to follow the natural order of events, as they happen with the user interacting with the product.
User Experience Mapping
By :
User Experience Mapping
By:
Overview of this book
Do you want to create better products and innovative solutions? User experience maps will help you understand your users and improve communication with them. Maps can also champion user-centricity within the organization.
This book is the first print resource covering two advanced mapping techniques—the behavioral change map and the 4D UX map. You’ll explore user story maps, task models, and journey maps, while also creating wireflows, mental model maps, ecosystem maps, and solution maps. You’ll learn how to use insights from real users to create and improve your maps and products.
The book delves into each major user experience map type, ranging from simple techniques based on sticky notes to more complex map types, and guides you in solving real-world problems with maps. You’ll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Besides, you can draw each map type with pen and paper too!
The book also showcases communication techniques and workshop ideas. You’ll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond.
Buying this book will give you hundreds of hours worth of user experience knowledge, from one of the world’s leading UX consultants. It will change your users’ world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
About the Reviewer
www.PacktPub.com
Customer Feedback
Dedication
Preface
Free Chapter
How Will UX Mapping Change Your (Users) Life?
User Story Map - Requirements by Collaboration and Sticky Notes
Journey Map - Understand Your Users
Wireflows - Plan Your Product
Remote and Lab Tests for Map Creation
Solution Mapping Based on User Insights
Mental Model Map - A Diagram of the Perceived Reality
Behavioral Change Map - The Action Plan of Persuasion
The 4D UX Map - Putting It All Together
Ecosystem Maps - A Holistic Overview
Kaizen Mapping - UX Maps in Agile Product Management
References
Customer Reviews