Book Image

User Experience Mapping

By : Peter W. Szabo
Book Image

User Experience Mapping

By: Peter W. Szabo

Overview of this book

Do you want to create better products and innovative solutions? User experience maps will help you understand your users and improve communication with them. Maps can also champion user-centricity within the organization. This book is the first print resource covering two advanced mapping techniques—the behavioral change map and the 4D UX map. You’ll explore user story maps, task models, and journey maps, while also creating wireflows, mental model maps, ecosystem maps, and solution maps. You’ll learn how to use insights from real users to create and improve your maps and products. The book delves into each major user experience map type, ranging from simple techniques based on sticky notes to more complex map types, and guides you in solving real-world problems with maps. You’ll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Besides, you can draw each map type with pen and paper too! The book also showcases communication techniques and workshop ideas. You’ll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond. Buying this book will give you hundreds of hours worth of user experience knowledge, from one of the world’s leading UX consultants. It will change your users’ world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
About the Reviewer
www.PacktPub.com
Customer Feedback
Dedication
Preface
Free Chapter
1
How Will UX Mapping Change Your (Users) Life?
12
References

Summary


To deliver outstanding digital experiences, user-centricity should be part of your corporate culture. Watching users struggle with your solution, and seeing how they behave on competing sites is the first step to understanding and acceptance. 

The test-driven user experience process will provide a genuine competitive advantage, as we will see in the last chapter of this book. Recording users will help to understand and communicate user experience issues, even before the implementation of Kaizen-UX or other tailor-made methodologies.

In this chapter, we designed a test. In the next one, we will analyze videos, and do much more than that. Are you ready to turn remote user testing videos into actionable experience maps? Are you ready for the one-and-only silver bullet in product design? Get closer to your users in the next chapter!