Book Image

Oracle CX Cloud Suite

By : Kresimir Juric
Book Image

Oracle CX Cloud Suite

By: Kresimir Juric

Overview of this book

Oracle CX Cloud offers features and capabilities that help companies excel at sales, customer management, and much more. This book is a detailed guide to implementing cloud solutions and helping administrators of all levels thoroughly understand the platform. Oracle CX Cloud Suite begins with an introduction to high-level Oracle architecture and examines what CX offers over CRM. You’ll explore the different cloud-based tools for marketing, sales, and customer services, among others. The book then delves into deployment by covering basic settings, setting up users, and provisioning. You’ll see how to integrate the CX suite to work together to interact with the environment and connect with legacy systems, social connectors, and internet services. The book concludes with a use case demonstrating how the entire Oracle CX Suite is set up, and also covers how to leverage Oracle ICS and Oracle CX Cloud for hybrid deployment. By end of the book, you will have learned about the working of the Oracle CX Cloud Suite and how to orchestrate user experience across all products seamlessly.
Table of Contents (15 chapters)
Title Page
Dedication
About Packt
Contributors
Preface
Index

The purpose of business analysis


The prerequisites required to understand the As-Is and To-Be analysis is what we are going to study in the following sections. Here, we will study why business analysis is important as well as looking at how it fits into the scope of business processes and, ultimately, the scope of the As-Is and To-Be analysis. To understand these analyses, we will understand business notations with the help of supporting diagrams which led us to these analyses.

Business analysis provides a structured approach to the introduction and management of organizational changes. It is used to identify and define the need for change in an organization model and to facilitate their implementation.

Business analysts are involved at all levels of an organization, from defining a strategy, creating a company architecture, taking the lead in defining project goals and requirements, and participating in continuous improvement in technology and processes. Business analysts are actually a link...