CX is not a one-time commitment, but a process that is constantly being repeated and improved. Each cycle begins with the acquisition of the relevant critical knowledge about the users, that is, a detailed analysis of their behavior, habits, wishes, and needs. To put it simply, users are segmented on the basis of certain common features, identifying the most profitable users, the users who have the potential to become profitable to the relationship with them is invested in, and those who are no longer worth investing in.
The first level of implementation of CX is called operational CX, and involves automating and optimizing the entire sales process (contracting, meetings, bidding, and so on), automating marketing by applying information systems designed to design, execute, and measure the effects of marketing campaigns, track customer contacts, and, ultimately, automating customer support through the call center.
Continuous innovation and a unique value for users is also...