To underscore the points made in the preceding section, and to highlight the importance of planning and communication to the CRM implementation process, the following is a list of some of the classic mistakes typically encountered:
Failing to get someone to take ownership of the process from start to finish.
Failing to involve your stakeholders, especially the end users, right from the requirements gathering stage.
Not having a focus on the current business process, the intended business process improvements, or the specifications for a system that will effect that change.
The inability to communicate or clearly document current business processes or goals. Do not leave goals open to interpretation as the chances of someone else's interpretation matching your desired goal is rather slim.
Thinking that implementing a CRM means buying CRM software, installing it on a server, and then telling the intended users about it.
Not making a particular and continuing effort throughout...