The following case study was showcased to the public during a large international conference. Here, we will recount the success story of Overstocked.com and the challenges and success they had in building an enterprise data integration framework. Overstock.com is on online retail marketer that serves the liquidation marketplace, which is a very large, yet fragmented industry. Some estimates put the total liquidation market at $60B+. This story is how Overstocked.com could increase their the fragmented supply flow and consolidate the target market and increase their revenue through better integration internally, and externally.
Overstock.com (NASD:OSTK) is one of the top five online retailers on the web today. Founded in 1997 by Robert Brazell, they have led the industry in selling surplus and liquidation production online. Overstock.com was initially founded as D2: Discounts Direct and was acquired by Patrick Bryne and relaunched as Overstock...