To create a competitor, follow these steps:
Start CRM, go to the Sales module, and then click on Competitors.
On the Competitors ribbon bar, in the Records group, click on the New button.
Fill out the following required fields:
The following fields are not required, but worth mentioning:
Ticker Symbol: This is an abbreviation used to uniquely identify a publicly traded company. For example, the ticker symbol for Microsoft is MSFT.
Key Product: A product that the competitor is known for, potentially a product that differentiates themselves from your organization.
Strength: Key strengths to note about your competitor.
Weaknesses: Areas where your organization might have a competitive advantage over.
Opportunity: Areas where there is an opportunity to win business from this competitor.
Threat: Areas where your organization might lose business to the competitor
Click on Save.
Tracking competition on an opportunity can help sales people engage their customers more effectively...