In the real world, we spend a good deal of time preparing for first impressions. We tuck our shirts in, spend time making sure our hair looks perfect, and iron our shirts so that they're wrinkle free. We do this because it's a common understanding that others will greatly have their feelings toward us determined on the basis of how we look or talk during our first meeting. If we don't impress them off the bat, they'll never be willing to warm up to us.
Mobile application development falls under the same sense of unspoken understanding. If our application isn't easy to manage or understand in the first 30 seconds, users will have no qualms over closing our work and deleting it off their device.
Are the colors attractive? Is information easy to access? Do they seem to know what the correct next step is? These are all important questions that the user will subconsciously answer during their first several minutes inside our work.
In this recipe...