Book Image

Learning Predictive Analytics with R

By : Eric Mayor
Book Image

Learning Predictive Analytics with R

By: Eric Mayor

Overview of this book

This book is packed with easy-to-follow guidelines that explain the workings of the many key data mining tools of R, which are used to discover knowledge from your data. You will learn how to perform key predictive analytics tasks using R, such as train and test predictive models for classification and regression tasks, score new data sets and so on. All chapters will guide you in acquiring the skills in a practical way. Most chapters also include a theoretical introduction that will sharpen your understanding of the subject matter and invite you to go further. The book familiarizes you with the most common data mining tools of R, such as k-means, hierarchical regression, linear regression, association rules, principal component analysis, multilevel modeling, k-NN, Naïve Bayes, decision trees, and text mining. It also provides a description of visualization techniques using the basic visualization tools of R as well as lattice for visualizing patterns in data organized in groups. This book is invaluable for anyone fascinated by the data mining opportunities offered by GNU R and its packages.
Table of Contents (23 chapters)
Learning Predictive Analytics with R
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Exercises and Solutions
Index

Chapter 7. Exploring Association Rules with Apriori

Association rules allow us to explore the relationship between items and sets of items. Such items can be as diverse as the contents of a market basket, the words used in sentences, the components of food products, and so on. Let's go back to the first example: transactions in a shop. Each transaction is composed of one or more items. We are interested in transactions of at least two items because, of course, there cannot be relationships between several items in the purchase of a single item. Imagine customers are purchasing the following sets of items, for which each row represents a transaction. We will use this example more thoroughly in this section:

  • Cherry coke, chips, lemon

  • Cherry coke, chicken wings, lemon

  • Cherry coke, chips, chicken wings, lemon

  • Chips, chicken wings, lemon

  • Cherry coke, lemon, chips, chocolate cake

At first sight, you will notice that there seems to be an association between purchases of cherry coke and lemon, as four...