Book Image

Python Machine Learning By Example

By : Yuxi (Hayden) Liu
Book Image

Python Machine Learning By Example

By: Yuxi (Hayden) Liu

Overview of this book

Data science and machine learning are some of the top buzzwords in the technical world today. A resurging interest in machine learning is due to the same factors that have made data mining and Bayesian analysis more popular than ever. This book is your entry point to machine learning. This book starts with an introduction to machine learning and the Python language and shows you how to complete the setup. Moving ahead, you will learn all the important concepts such as, exploratory data analysis, data preprocessing, feature extraction, data visualization and clustering, classification, regression and model performance evaluation. With the help of various projects included, you will find it intriguing to acquire the mechanics of several important machine learning algorithms – they are no more obscure as they thought. Also, you will be guided step by step to build your own models from scratch. Toward the end, you will gather a broad picture of the machine learning ecosystem and best practices of applying machine learning techniques. Through this book, you will learn to tackle data-driven problems and implement your solutions with the powerful yet simple language, Python. Interesting and easy-to-follow examples, to name some, news topic classification, spam email detection, online ad click-through prediction, stock prices forecast, will keep you glued till you reach your goal.
Table of Contents (9 chapters)

Click-through prediction with decision tree

After several examples, it is now time to predict ad click-through with the decision tree algorithm we just thoroughly learned and practiced. We will use the dataset from a Kaggle machine learning competition Click-Through Rate Prediction (https://www.kaggle.com/c/avazu-ctr-prediction).

For now, we only take the first 100,000 samples from the train file (unzipped from the train.gz file from https://www.kaggle.com/c/avazu-ctr-prediction/data) for training the decision tree and the first 100,000 samples from the test file (unzipped from the test.gz file from the same page) for prediction purposes.

The data fields are described as follows:

  • id: ad identifier, such as 1000009418151094273, 10000169349117863715
  • click: 0 for non-click, 1 for click
  • hour: in the format of YYMMDDHH, for example, 14102100
  • C1: anonymized categorical variable, such as 1005, 1002
  • banner_pos: where a...