A Portuguese banking institution launches a phone call marketing campaign. The institution has limited resources, so it needs to choose the target clients. Starting from the data about a past campaign, we can give some support to the company using machine learning techniques. The data shows personal details of the clients and information about previous marketing campaigns. The target of machine learning algorithms is to identify the clients that are more likely to subscribe. Starting from the data, the algorithms need to understand how to use new clients' data to predict how likely each of them will subscribe.
The data consists of approximately more than 2,500 clients affected by a marketing campaign consisting of one or more phone calls. We have some details about the clients and we know who subscribed.
Each row of the table corresponds to a client and there is a column displaying the output that is yes if the client subscribed and no otherwise. The other...