Book Image

Predictive Analytics Using Rattle and Qlik Sense

By : Ferran Garcia Pagans, Fernando G Pagans
Book Image

Predictive Analytics Using Rattle and Qlik Sense

By: Ferran Garcia Pagans, Fernando G Pagans

Overview of this book

Table of Contents (16 chapters)
Predictive Analytics Using Rattle and Qlik Sense
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Data analysis, data applications, and dashboards


Before creating a data application, you have to define who is going to use your application and what the objective of the application is. Patricia L. Saporito, in Applied Insurance Analytics, Pearson Education LTD defines three main user groups:

  • Executive management: They need key metrics, very visual applications and should be able to access the analysis from different devices

  • Middle managers: They need key metrics and the ability to navigate from aggregate data to detailed data

  • Analysts: This group needs to be able to manipulate data on the lowest grain and create new metrics

You also need to be familiar with the metrics you are going to use in your application. A special type of metric is a Key Performance Indicator (KPI). KPIs explain the performance of a business process or activity; Sales versus Objective would be a good KPI for a Sales Performance dashboard. As you can see, KPIs are metrics that illustrate performance but, to understand...