Book Image

Mastering Social Media Mining with R

Book Image

Mastering Social Media Mining with R

Overview of this book

With an increase in the number of users on the web, the content generated has increased substantially, bringing in the need to gain insights into the untapped gold mine that is social media data. For computational statistics, R has an advantage over other languages in providing readily-available data extraction and transformation packages, making it easier to carry out your ETL tasks. Along with this, its data visualization packages help users get a better understanding of the underlying data distributions while its range of "standard" statistical packages simplify analysis of the data. This book will teach you how powerful business cases are solved by applying machine learning techniques on social media data. You will learn about important and recent developments in the field of social media, along with a few advanced topics such as Open Authorization (OAuth). Through practical examples, you will access data from R using APIs of various social media sites such as Twitter, Facebook, Instagram, GitHub, Foursquare, LinkedIn, Blogger, and other networks. We will provide you with detailed explanations on the implementation of various use cases using R programming. With this handy guide, you will be ready to embark on your journey as an independent social media analyst.
Table of Contents (13 chapters)
Mastering Social Media Mining with R
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Index

Influencers


Having seen the details of the post, let's see how to learn about the people who comment and like these posts and to check if there is anyone who is more influential. For doing such an analysis, first we need to pull the data about the user interaction in a particular post.

Based on a single post

Let's take the most recent post and pull all the user comments using the function getPost. For each of those comments, let's see how many people liked it using the following code:

post_id<- head(page$id, n = 1)  ## ID of most recent post
post<- getPost(post_id, token, n = 1000, likes = TRUE, comments = TRUE)
head(post$comments, n=2)

The output is as follows:

samppost<- post$comments

The preceding command will copy all the comments of a particular post. After that, in order to check the user who had the maximum likes, we can write a query using the function sqldf. First, we need to import the package sqldf and write a query using sqldf. Since we are interested in only those users who...