Book Image

Mastering Social Media Mining with R

Book Image

Mastering Social Media Mining with R

Overview of this book

With an increase in the number of users on the web, the content generated has increased substantially, bringing in the need to gain insights into the untapped gold mine that is social media data. For computational statistics, R has an advantage over other languages in providing readily-available data extraction and transformation packages, making it easier to carry out your ETL tasks. Along with this, its data visualization packages help users get a better understanding of the underlying data distributions while its range of "standard" statistical packages simplify analysis of the data. This book will teach you how powerful business cases are solved by applying machine learning techniques on social media data. You will learn about important and recent developments in the field of social media, along with a few advanced topics such as Open Authorization (OAuth). Through practical examples, you will access data from R using APIs of various social media sites such as Twitter, Facebook, Instagram, GitHub, Foursquare, LinkedIn, Blogger, and other networks. We will provide you with detailed explanations on the implementation of various use cases using R programming. With this handy guide, you will be ready to embark on your journey as an independent social media analyst.
Table of Contents (13 chapters)
Mastering Social Media Mining with R
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Index

Clustering the pictures


Clustering is an example of unsupervised learning as there is no prior knowledge of the groups present in the dataset. It is a method of dividing the dataset into different groups based on various parameters of the dataset. Each group is called a cluster, and the various objects present in a group will be share some similarities as well as dissimilarities when compared with the objects outside the group. We will cover the clustering algorithm in this section.

One of the greatest examples of the clustering algorithm would be the search engine; where the pages that are closely related to each other are shown together, and the pages that are different are kept away as far as possible. The most important factor here is the factor that we consider to measure the similarity or the dissimilarity between the objects.

In order to implement the clustering algorithms in R, we need to load the package fpc into the R environment. The package fpc, a flexible procedure for clustering...