In this chapter, we covered the procedure involved in creation of an app on the Instagram platform. We covered the sequential steps for authentication and accessing the data from R using the package instaR
. We also acquired competency to build a dataset of users and location from the Instagram platform.
We discussed the skill of using the collected data to solve critical business problems. Some of the problems that we have solved include identifying the popular users based on multiple metrics, exploring the destinations which people talk about the most, dividing the dataset into different groups by applying a clustering algorithm, building a recommendation system using the collaborative filtering algorithm on who the users might be interested to follow based on the behavior of similar users, and finally a quick brief about the various other business cases that could be solved using the Instagram data.
In the next chapter we will be learning about the implementation of some of the graphical...