Having learnt about affinity analysis and sequence analysis, let's see the business cases across different domains where these techniques can be of use:
In an online music playing website, we can understand about the sequence in which the users listen to the music where there is no automatic/shuffle
In retail shops, we can understand the sequence in which the customer picks up the items and all the various items that the customer tends to buy together as well
We can even understand about the career path of the individuals based on their career data from websites such as LinkedIn