Book Image

Apache Spark Machine Learning Blueprints

By : Alex Liu
Book Image

Apache Spark Machine Learning Blueprints

By: Alex Liu

Overview of this book

There's a reason why Apache Spark has become one of the most popular tools in Machine Learning – its ability to handle huge datasets at an impressive speed means you can be much more responsive to the data at your disposal. This book shows you Spark at its very best, demonstrating how to connect it with R and unlock maximum value not only from the tool but also from your data. Packed with a range of project "blueprints" that demonstrate some of the most interesting challenges that Spark can help you tackle, you'll find out how to use Spark notebooks and access, clean, and join different datasets before putting your knowledge into practice with some real-world projects, in which you will see how Spark Machine Learning can help you with everything from fraud detection to analyzing customer attrition. You'll also find out how to build a recommendation engine using Spark's parallel computing powers.
Table of Contents (18 chapters)
Apache Spark Machine Learning Blueprints
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface
Index

Spark for using Telco Data


In this section, we will start with a real-life use case of learning from Telco Data and then describe how to prepare Apache Spark computing for this real-life project of Telco Data machine learning.

The use case

Telco companies in the United States and also in other regions have huge amounts of data in their hands now. Many telco companies have started considering this data as their most valuable asset. They have started utilizing the data not only for their own data-driven decision making, but also for their clients. Specifically, some telco companies started using Big Data analytics to differentiate their offerings and target customers more effectively, thereby generating greater customer loyalty as well as taking advantage of new innovative business models. They also used data to increase operational efficiencies and improve effectiveness of customer-experience management. To serve their corporate clients, some telco companies have used the data to help segment...