Book Image

Apache Spark Machine Learning Blueprints

By : Alex Liu
Book Image

Apache Spark Machine Learning Blueprints

By: Alex Liu

Overview of this book

There's a reason why Apache Spark has become one of the most popular tools in Machine Learning – its ability to handle huge datasets at an impressive speed means you can be much more responsive to the data at your disposal. This book shows you Spark at its very best, demonstrating how to connect it with R and unlock maximum value not only from the tool but also from your data. Packed with a range of project "blueprints" that demonstrate some of the most interesting challenges that Spark can help you tackle, you'll find out how to use Spark notebooks and access, clean, and join different datasets before putting your knowledge into practice with some real-world projects, in which you will see how Spark Machine Learning can help you with everything from fraud detection to analyzing customer attrition. You'll also find out how to build a recommendation engine using Spark's parallel computing powers.
Table of Contents (18 chapters)
Apache Spark Machine Learning Blueprints
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface
Index

Apache Spark for a recommendation engine


In this section, we will continue to demonstrate Spark's computation speed and ease of coding for a real-life project of movie recommendation, but to be completed by SPSS on Apache Spark.

SPSS is a widely used software package for statistical analysis. SPSS originally stood for Statistical Package for Social Science, but it is also used by market researchers, health researchers, survey companies, government, education researchers, marketing organizations, data miners, and others. Long produced by SPSS Inc., it was acquired by IBM in 2009. Since then, IBM further developed it and turned it into a popular tool for data scientists and machine learning professionals. To make Spark available to SPSS users, IBM developed technologies making SPSS Spark integration easy, which will be covered in this chapter.

The use case

This project is to help movie rental company ZHO improve its movie recommendations to its customers.

The main data set contains tens of million...