In the field, it is important to understand the different flavors of data for several reasons. Not only will the type of data dictate the methods used to analyze and extract results, knowing whether the data is unstructured or perhaps quantitative can also tell you a lot about the real-world phenomenon being measured.
We will look at the three basic classifications of data:
Structured vs unstructured (sometimes called organized vs unorganized)
Quantitative vs qualitative
The four levels of data
The first thing to pay attention to is my use of the word data. In the last chapter, I defined data as merely being a collection of information. This vague definition exists because we may separate data into different categories and need our definition to be loose.
The next thing to remember while we go through this chapter is that for the most part, when I talk about what type of data this is, I will refer to either a specific characteristic of a dataset or to the entire dataset as a whole...