Book Image

Machine Learning Algorithms

Book Image

Machine Learning Algorithms

Overview of this book

In this book, you will learn all the important machine learning algorithms that are commonly used in the field of data science. These algorithms can be used for supervised as well as unsupervised learning, reinforcement learning, and semi-supervised learning. The algorithms that are covered in this book are linear regression, logistic regression, SVM, naïve Bayes, k-means, random forest, TensorFlow and feature engineering. In this book, you will how to use these algorithms to resolve your problems, and how they work. This book will also introduce you to natural language processing and recommendation systems, which help you to run multiple algorithms simultaneously. On completion of the book, you will know how to pick the right machine learning algorithm for clustering, classification, or regression for your problem
Table of Contents (22 chapters)
Title Page
Credits
About the Author
About the Reviewers
www.PacktPub.com
Customer Feedback
Preface

Chapter 11. Introduction to Recommendation Systems

Imagine an online shop with thousands of articles. If you're not a registered user, you'll probably see a homepage with some highlights, but if you've already bought some items, it would be interesting if the website showed products that you would probably buy, instead of a random selection. This is the purpose of a recommender system, and in this chapter, we're going to discuss the most common techniques to create such a system.

The basic concepts are users, items, and ratings (or an implicit feedback about the products, like the fact of having bought them). Every model must work with known data (like in a supervised scenario), to be able to suggest the most suitable items or to predict the ratings for all the items not evaluated yet.

We're going to discuss two different kinds of strategies:

  • User or content based
  • Collaborative filtering

The first approach is based on the information we have about users or products and its target is to associate...