Book Image

Salesforce CRM - The Definitive Admin Handbook - Fourth Edition

Book Image

Salesforce CRM - The Definitive Admin Handbook - Fourth Edition

Overview of this book

Salesforce CRM’s Winter ’17 release offers a host of new features for CRM designed to transform your sales and marketing requirements. With this comprehensive guide to implementing Salesforce CRM, administrators of all levels can easily acquire deep knowledge of the platform. The book begins by guiding you through setting up users and the security settings and then progresses to configuration, data management, and data analytics. We swiftly move on to the setting up of organization wide features that affect the look and feel of the application. Process automation and approval mechanisms are covered next, along with the functional areas of Sales Cloud, Service Cloud, Marketing Cloud, and Salesforce Chatter. This book details Salesforce CRM system administration in a practical way and is an invaluable reference for both new administrators and experienced professionals. At the end of the book, techniques to further enhance the system and improve the return on investment Salesforce mobile apps and mobile administration are covered, along with Salesforce Adoption Manager. Every chapter is complete with a section containing example questions of the type that you might encounter in the certification examination.
Table of Contents (18 chapters)
Salesforce CRM - The Definitive Admin Handbook - Fourth Edition
Credits
About the Author
Acknowledgments
About the Reviewer
www.PacktPub.com
Preface

Chapter 1. Setting up Salesforce CRM and the Company Profile

Application security is always important, and even more so when the application is delivered across a public network, such as the Internet. Salesforce.com has developed various mechanisms to secure the platform and reduce the chances of unauthorized people accessing your company data. This chapter describes the way login attempts to the system are controlled and the features available to help you manage your user's access to the Salesforce CRM application.

In this chapter, we will also look at establishing your company profile within Salesforce and how core information, such as the details that are provided when your company first signs up with Salesforce.com, can be managed. You will also be shown how to find your way around the Salesforce Setup menu, and will be introduced to the settings available for the organization-wide customization of the application's user interface along with the search facilities offered by the Salesforce CRM application.

Finally, you will be presented with a number of questions about the key features of Salesforce CRM administration in the areas of organization setup and the global user interface, which are covered in this chapter.

Throughout this chapter, notes and tips are provided to offer further guidance within the given areas of functionality; and have been generated from the practical results and experience of the Salesforce CRM system administration.

In this chapter, we will cover:

  • The Salesforce setup menu

  • User login and authorization

  • Company profiles

  • User interface

  • Search overview and settings

  • Questions to test your knowledge

To start with, we will look at the location and the features of the Salesforce Setup menu.