Book Image

Salesforce CRM - The Definitive Admin Handbook - Fourth Edition

Book Image

Salesforce CRM - The Definitive Admin Handbook - Fourth Edition

Overview of this book

Salesforce CRM’s Winter ’17 release offers a host of new features for CRM designed to transform your sales and marketing requirements. With this comprehensive guide to implementing Salesforce CRM, administrators of all levels can easily acquire deep knowledge of the platform. The book begins by guiding you through setting up users and the security settings and then progresses to configuration, data management, and data analytics. We swiftly move on to the setting up of organization wide features that affect the look and feel of the application. Process automation and approval mechanisms are covered next, along with the functional areas of Sales Cloud, Service Cloud, Marketing Cloud, and Salesforce Chatter. This book details Salesforce CRM system administration in a practical way and is an invaluable reference for both new administrators and experienced professionals. At the end of the book, techniques to further enhance the system and improve the return on investment Salesforce mobile apps and mobile administration are covered, along with Salesforce Adoption Manager. Every chapter is complete with a section containing example questions of the type that you might encounter in the certification examination.
Table of Contents (18 chapters)
Salesforce CRM - The Definitive Admin Handbook - Fourth Edition
Credits
About the Author
Acknowledgments
About the Reviewer
www.PacktPub.com
Preface

Establishing your company profile within Salesforce


The company profile contains core information for your organization within Salesforce, some of which is captured during the initial system sign-up, and includes the following:

  • Company information and primary contact details

  • Default language, locale, and time zone

  • License information

  • Fiscal year settings

  • Currencies and exchange rates

Company information and primary contact details

When your company signs up with Salesforce, the information provided is displayed on the Company Information page. This page can be accessed by navigating to Setup | Company Profile | Company Information.

From the Company Information page, you can edit the company default localization settings and primary contact details as shown in the following screenshot:

Default language, locale, and time zone

The company information settings for language, locale, and time zone can affect how key data is handled for the organization.

However, individual users can set their own language, locale, and time zone, overriding the organization-wide setting, by navigating to Your Name | My Settings | Personal | Language & Time Zone as shown in the following screenshot:

Default language

This is the primary language for the organization. All interface text and online help is displayed in this language. Individual users can, however, set their own language, which will override the organization-wide setting.

Tip

For global organizations, it is recommended that you consider how the setting the language impacts the user's ability to access and share information, and whether a common language is preferred to aid reporting and system administration. You can use the feature called Language Settings (described later) to restrict the languages that your users can set in their personal information language setting.

Default locale

The default locale setting affects the format of the date, date/time, and number fields.

For example, a given date in the English (United States) locale would appear as 07/27/2020, and in the English (United Kingdom) locale as 27/07/2020.

Time in the English (United States) locale is displayed using a twelve-hour clock with AM and PM (for example, 3:00 PM), whereas in the English (United Kingdom) locale, they display using a twenty-four hour clock (for example, 15:00).

Numbers in the English (United States) locale would be displayed as 1,000.00 and in the German locale as 1.000,00.

However, individual users can set their own locale, which will override the organization-wide setting.

Default time zone

This is the primary time zone in which your organization is located, for example, the head-office location. However, individual users can set their own time zone, which will override the organization-wide setting.

The Company Information page also displays all of the base licenses, active users, and feature licenses that have been purchased by your organization.

License information

There are four types of licenses:

  • User license: A user license entitles a user to different functionality within Salesforce and determines the profiles available to the user

  • Feature license: A feature license entitles a user to an additional Salesforce feature, such as Marketing or Offline User

  • Permission set license: A permission set license is used to provide a user with access to certain features that are not part of their user licenses

  • Usage-based entitlements: A usage-based entitlement provides periodic use of a limited resource

Note

Salesforce bills an organization based on the total number of licenses and not on the number of active users.

Currencies and conversion rates

Currency settings are organization-wide within Salesforce, and can be set using either a single currency option, using the Currency Locale setting in Company Profile, or as a multiple currencies option where you can add currencies and set conversion rates using the Manage Currencies link within the Company Profile section.

Note

Multiple currencies can only be enabled by a request to Salesforce customer support. When activated, the Currency Locale field and its value are passed to a new field, Corporate Currency, also in Company Profile.

The corporate currency reflects the currency in which your company reports revenue, and is used as the rate that all other currency conversion rates are based on. This is initially set by Salesforce.com when the Salesforce application is activated.

All organizations, whether using single or multiple currencies, are set by default with only one currency in the Company Profile. For single currency instances, this setting is accessed by navigating to Setup | Company Profile | Company Information, and setting the Currency Locale field. For multiple currencies, this is set by navigating to Setup | Company Profile | Manage Currencies, and then clicking the Change Corporate button.

Single currency

In a single-currency organization, you set the organization-wide currency locale for your company and your Salesforce users cannot set individual currency locales.

Multiple currencies

In a multiple-currency organization, you set the corporate currency instead of the currency locale, and your Salesforce users can also set their individual currency by navigating to Your Name | My Settings | Personal | Personal Information.

Note

Multiple Currencies activation is available by a request to Salesforce customer support.

Your Salesforce user's individual currency is used as the default currency in their own reports, quotas, forecasts, and any records that contain currency amounts, such as opportunities.

Note

Currency becomes a required field on records where it has been added or was originally defined, and so must be considered when activating the Multiple Currencies option and then importing data or a custom object creation.

Users can also create opportunities (and all other data records that contain currency amounts) using any other available active currency.

Note

Only active currencies can be used in currency amount fields.

Active Currencies

The list of active currencies represents the countries or regions in which your company trades. Only an active currency can be set by you, as the system administrator on the organization profile, or by your users on their individual user records or on data records in the currency field.

Manage Currencies

The Manage Currencies section enables you to maintain a list of active currencies and their conversion rates in relation to the corporate currency, and can be accessed by navigating to Setup | Company Profile | Manage Currencies.

Note

The Manage Currencies option appears when your organization has enabled Multiple Currencies, currently available by request to Salesforce customer support. Changing the conversion rates will update all existing records with the new conversion rates, even the closed opportunities. As a result, you will not be able to measure financial changes due to the effects of currency fluctuations unless you have implemented Advanced Currency Management, which stores dated exchange rates.

If multi-currency has been enabled and the currency is changed on a record using the Data Loader, the currency amounts are converted.

Note

The currency of records can be changed using Data Loader by updating the standard field Currency ISO Code and setting the value to the ISO code of the new currency. Here the ISO code is a three-letter alphanumeric such as USD for US Dollars, EUR for Euros, GBP for British Pounds, and so on

If multi-currency has been enabled and the currency is changed on a record using the browser interface, the currency amounts are not converted.

Note

The currency of records can be changed using the browser interface by updating the currency lookup but the currency amount is not converted. Therefore, if you change the currency of an opportunity which has a 450 EUR amount to GBP, the amount remains at 450 and is not converted to 384 GBP (which is 1 EUR = 0,852 GBP at the time of writing).

Dated exchange rates

Dated exchange rates allow you to track conversion rates when an opportunity closes, enabling the accurate reporting of opportunity-converted amounts based on the rate that was set at the opportunity's close date. This is made possible because the historic conversion rates are stored, and rate changes after that close date can be tracked; therefore, reports can include the opportunity amount based on the conversion rate at the close date instead of the rate at the time that the report is run.

Note

Updating currency conversion rates will not change the original opportunity amounts, only the converted amounts. Accounts and their associated contacts must use the same default currency. Account and contact records may be imported using active or inactive currencies. However, importing lead records must use active currencies only.

Dated exchange rates are activated by setting the Advanced Currency Management option, and are used for opportunities, opportunity products, opportunity product schedules, campaign opportunity fields, and reports related to these objects and fields.

Note

Dated exchange rates are not currently used in forecasting.

When Advanced Currency Management is first enabled, your existing exchange rates automatically become the first set of dated exchange rates.

These exchange rates will be valid until you set another set of exchange rates by navigating to Setup | Company Profile | Manage Currencies | Manage Dated Exchange Rates.

If you enable Advanced Currency Management, you cannot create roll-up summary fields that calculate the currency on the opportunity object. Any existing currency-related roll-up summary fields on the opportunity object will be disabled and their values will no longer be calculated.

Fiscal year settings

The fiscal year settings in Salesforce can be set by navigating to Setup | Company Profile | Fiscal Year.

Standard fiscal years

Fiscal year settings in Salesforce by default use the Gregorian calendar year (twelve-month structure) starting from January 1 and ending on December 31. If your organization follows the twelve-month structure, you can use a standard fiscal year. Standard fiscal years can start on the first day of any month, and you can specify whether the fiscal year is named for the starting or ending year. For example, if your fiscal year starts in April 2020 and ends in March 2021, your fiscal year setting can be either 2020 or 2021.

Custom fiscal years

Fiscal year is more complicated than this, you can define these periods using custom fiscal years. For example, as part of a custom fiscal year, you can create a 13-week quarter represented by three periods of 4, 4, and 5 weeks, instead of calendar months.

If you use a fiscal year structure, such as a 4-4-5 or a 13-period structure, you can define a fiscal year by specifying a start date and an included template. If your fiscal year structure is not included in the templates, you can modify a template. For example, if you use three fiscal quarters per year (a trimester) instead of four, delete or modify the quarters and periods to meet your needs. These custom fiscal periods can be named based on your standards. For example, a fiscal period could be called P12 or December.

Fiscal years can be modified any time you need to change their definition. For example, an extra week could be added to synchronize a custom fiscal year with a standard calendar in a leap year. Changes to fiscal year structure take effect immediately upon being saved.

Language settings

The Language Settings feature allows you to specify the acceptable languages that can be used within the Salesforce CRM application.

This feature can be set by navigating to Setup | Company Profile | Language Settings.

You then choose the languages that you want to make available to users by selecting them from the Available Languages pick list and then clicking on Add.

In the following example, we have added Spanish and French along with English, and these appear in the Displayed Languages list as shown in the following screenshot:

The languages that appear in the Displayed Languages list are now shown as available options in the Language picklist section on the user's Personal Settings page, as shown in the following screenshot: